Stay And Play In The Smokies launches new regional magazine this Labor Day ’12

Just in time for Labor Day ’12, Stay And Play In The Smokies, a locally based trip-planning website, launches the first issue of their new regional magazine.
The magazine will ‘mirror’ the website by maintaining the brand’s elements throughout the informational piece. It contains a large amount of points of interest, including hiking trails, picnic areas, waterfalls, events, festivals and much more. The main focus for both the website and magazine is to provide both visitors and locals alike, with trustworthy information about the area, including the ‘Local Scoop’ and ‘Local Directions’ about a business or a point of interest. “When you give folks the proper tools to use while either on vacation or just looking for something new to do, a certain level of anxiety that may have existed before is replaced by relaxation and enjoyment. That is what we’re shooting for with the website & magazine combo”, said Local Expert and Account Manager, Matt Bateman.
Be on the lookout for the new magazine throughout Jackson, Macon & Swain counties, including over 8 towns in western North Carolina… and beyond. The magazine can be found in blue, weather proof distribution boxes on side walks and in front of prominent storefronts. It can also be found in vacation rentals in western North Carolina, real estate offices, doctors offices, restaurants, shops, 5 Chambers of Commerce and so many more places… too much to list.
Stay And Play In The Smokies is also focused on staying on the ‘cutting edge’ of tourism information, and will provide an on-line version that will offer live links to advertiser’s web pages, additional information about points of interest and more.
“At the end of the day, we want to make it easy for visitors to plan a trip to the NC Smokies, and give the locals some new things to think about enjoying that they may have never considered before. We’ll make all of that possible by giving them the tools to make it happen, in the website and magazine”, said Bateman.


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